Is the music genre really dead? We say NO

Posted: January 19, 2012 in Various
Tags: , , , , , , , , , , , ,

Many articles on the internet have discussed about this topic, taking a pessimist point of view most of the times. Since we have developed a music video game we would like put our two cents with this post.

In 2008 the music genre made a profit of over $1.6 billion. This led to sales declining of 46% per cent in 2009 and another fall of 67% in 2010. These sale numbers cannot be argue, however a different approach, from the one that kills a whole genre, can be taken. It’s clear that the amount of sales of both games and peripherals made, when the genre was flourishing in 2008, is completely unsustainable. Many of the usual music players already had plastic instruments, 3 or 4 music games and access to huge amount of DLC… therefore, why spend any more money in new games that are not innovative and bring nothing new to the already saturated market? However from our point of view, this doesn’t mean that music genre is dead, it only means that the people doesn’t need to buy 2/3 music games of the same franchises each year. There is still a huge music market out there, which is simply all those players that bought games and instruments in the past few years. As one of them, I’m still playing from time to time with them; hence I assume that there are other players in the world who do the same.

The fact that there is no market for “Rock Band 4” and “Guitar Hero 10” doesn’t mean that the music genre is dead. The music genre will be alive as long as people keep playing with their peripheral-based titles and other various music games. To achieve this, it is necessary to introduce new and fresh ideas to the genre. Exactly this is the goal Ubisoft’s Rocksmith, based on the guitar, and the main philosophy of our first title A-Band, based on the drums.

  • Interesting links:

Scott Steinberg deeply discussed this topic on his book Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time (downloadable free here), with a positive and encouraging view of the genre’s future.

  1. Ben Davis says:

    How far is A-Band? I would love to cover it on and start sharing media with my crew.

    I dig the music genre, and I’m actually saving my money to pick up Rocksmith. It is time for music-based game to enter an educational phase, as opposed to the plastic peripheral gaming of a few years ago.

    PS. Thanks for re-posting “Someone Make This.”

    • Hi Ben!

      Thanks a lot for your comment. A-Band it’s currently in its last stages, I’ll let you know all the details via email.

      I found your “Someone Make This.” post very interesting 🙂

    • Mary says:

      Why is there no schedule for the pipe bands EVERY YEAR???? Isn’t this one of the main reonsas why we attend the festival, to see the pipe bands?? Stage bands are lovely, but how often do we get to see the pipe bands? Why does the ‘grand finale’ band only get to play occassionally? THEY ARE THE RICHMOND COMPETITION BAND! Shouldn’t we be be able to hear them play more through the festival? The majority of the time they play we always miss it because THERE IS NO SCHEDULE FOR THE PIPE BANDS!! What’s wrong with this picture? Pipe bands are Celtic! Isn’t this a Celtic festival? My kids leave disappointed EVERY year because we always end up missing their performances, because we never know when they are going to play! We can’t sit at the stage all day waiting.Very disappointed festival attendee

  2. webpositer says:

    Tremendous things here. I’m very satisfied to see your post. Thank you so much and I’m having a look forward to contact you. Will you please drop me a e-mail?

  3. Bernald says:

    We didn’t attend this year after my hasbund looked on line to find the schedule for the pipe bands and didn’t find a schedule for them. They were the main reason we would have attended.

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