Flammable Games has released its first game: A-Band, hurray! These are some of the things we have learnt about marketing through the development and release of it. This is just our experience, so don’t take this article as a tutorial but more as reference instead, you may well want to do things differently. This post is divided in the different stages of the development process:
- Prepare yourself in advance: things to do while the game is still in development
- Playtest/Peer Review: tackle the latest step in the most efficient way
- First thing to do once your game has been approved: write a press release
- Sites you want to contact once the game has been released: nicely done your game is out, now what?