Posts Tagged ‘rock band’

We are pleased to announce that A-band is finally available in the Xbox Live Indie Market for 240mps. Here is the press release:

A-Band is a music game based on the Xbox drum kit peripheral. The Arcade mode features 12 of the most promising indie rock bands from around the world from places such as U.S., Spain, Germany, Japan, Australia or Brazil in 3 different difficulty levels. Jam Session mode allows the player to use the drum kit as a real electronic kit, 100% configurable. Whereas in the Record Studio the player can save and playback his/her own creations. The most innovative mode is the School of Rock, which presents a way of learning real drumming by memorizing and rehearsing common beats (rock, punk or metal beats, drum fills and more…) all organized by difficulty level. A balanced learning curve makes A-Band enjoyable for both pros and beginners. All this wrapped in a film-noir comic style makes A-Band a competitive game, bringing new and fresh ideas to the music genre.

Unleash your inner drummer with A-Band!

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Many articles on the internet have discussed about this topic, taking a pessimist point of view most of the times. Since we have developed a music video game we would like put our two cents with this post.

In 2008 the music genre made a profit of over $1.6 billion. This led to sales declining of 46% per cent in 2009 and another fall of 67% in 2010. These sale numbers cannot be argue, however a different approach, from the one that kills a whole genre, can be taken. It’s clear that the amount of sales of both games and peripherals made, when the genre was flourishing in 2008, is completely unsustainable. Many of the usual music players already had plastic instruments, 3 or 4 music games and access to huge amount of DLC… therefore, why spend any more money in new games that are not innovative and bring nothing new to the already saturated market? However from our point of view, this doesn’t mean that music genre is dead, it only means that the people doesn’t need to buy 2/3 music games of the same franchises each year. There is still a huge music market out there, which is simply all those players that bought games and instruments in the past few years. As one of them, I’m still playing from time to time with them; hence I assume that there are other players in the world who do the same.

The fact that there is no market for “Rock Band 4” and “Guitar Hero 10” doesn’t mean that the music genre is dead. The music genre will be alive as long as people keep playing with their peripheral-based titles and other various music games. To achieve this, it is necessary to introduce new and fresh ideas to the genre. Exactly this is the goal Ubisoft’s Rocksmith, based on the guitar, and the main philosophy of our first title A-Band, based on the drums.

  • Interesting links:

http://kotaku.com/5694906/the-music-game-is-dead-long-live-the-music-game

http://uk.wii.ign.com/articles/117/1173968p1.html

http://nintendo-okie.com/2011/08/04/the-opinion-herd-are-music-games-dead/

Scott Steinberg deeply discussed this topic on his book Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time (downloadable free here), with a positive and encouraging view of the genre’s future.